Diploma in Media Practices

Diploma in Media Practices

Advertising executive, creative director, graphic designer or animator? DJ, radio presenter, journalist or marketing strategist? Whichever media career you have in your sights, Boston Media House offers you a flexible qualification structure that includes a broad range of career choices, to launch you into the dynamic world of media.


Download the factsheet for additional, detailed programme information.

  • Diploma in Media Practices
  • 3 Years full-time
  • SAQA ID 83166 | NQF (HEQSF) Level 6 | Minimum Subject Credits 374, plus 5 Due Performance (DP) Credits at NQF Level 4
  • Visit a Boston Media House branch to find out how you save on your fees as part of the Invest in SA Subsidy
Job roles

  • Radio or Television Presenter / Broadcaster
  • News Reader or Editor
  • Radio or Television Producer
  • Sound Engineer
  • Advertising or Sales Executive
  • Promotions Coordinator
  • Marketing and Promotions Practitioner
  • Video Production Practitioner
  • Public Relations Practitioner
  • Journalist
  • Animation Producer or Animator
  • Graphic Designer
  • Record Company Recruiter and Administrator
  • Programme Administrator

Entry requirements

DEPARTMENT OF EDUCATION REGULATION 24h

A minimum requirement for admission into the diploma is a:

  • National Senior Certificate (NSC), with English as one of the subjects passed and with endorsement for admission to Diploma study; or
  • National Certificate (Vocational) (NC(V)), with English as one of the subjects passed and with endorsement for admission to Diploma study; or
  • Prior to 2009, Senior Certificate with English as one of the subjects passed.

Alternative entry requirements

A number of higher education qualifications may meet the requirement for admission into the diploma:

  • Higher Certificate, NQF (HEQSF) Level 5, minimum Credits 120; or
  • Advanced Certificate, NQF (HEQSF) Level 6, minimum Credits 120; or
  • Equivalent qualification from a foreign higher education institution – see section on Foreign Applicants.

Duration

Based on the credits and notional hours (i.e. the total number of hours of learning to complete the programme) for this qualification, the minimum duration is six (6) semesters over a period of three (3) years, and the maximum duration is six (6) years.

Qualification structure

YEAR ONE

MEDIA

ELECTIVE SPECIALISATION

(All subjects are compulsory)

  • Academic Literacy 1
  • Advertising 1
  • Marketing 1 or Photography 1*
  • Television 1
  • Radio Broadcasting 1
  • Journalism 1
  • Public Relations 1
  • Professional Skills 1
  • Computer Skills 0 (MS Windows, MS Word, MS Excel)

*Photography 1 only available at the Sandton branch

GRAPHIC DESIGN

ELECTIVE SPECIALISATION

(All subjects are compulsory)

  • Academic Literacy 1
  • Advertising 1
  • Television 1
  • Graphic Design Practice 1
  • Graphic Design Process 1
  • Professional Skills 0 (MS Windows, MS Word, MS Excel)

ANIMATION

ELECTIVE SPECIALISATION

All subjects are compulsory

  • Academic Literacy 1
  • Television 1
  • Animation* 1
  • Art/Drawing 1
  • Professional Skills 1
  • Computer Skills 0 (MS Windows, MS Word, MS Excel)

*Animation elective specialisation only available at the Sandton branch

YEAR TWO

MEDIA

ELECTIVE SPECIALISATION

All subjects are compulsory

  • Media Skills 3
  • Digital Media Convergence 2
  • Media Law 2
  • Computer Skills 0 (MS PowerPoint) (All 2nd year)

Choose three (3) of the following six (6) electives

  • Advertising 2
  • Marketing 2 or Photography 2*
  • Television 2 & Sound Engineering 1
  • Radio 2 & Sound Engineering 1
  • Journalism 2
  • Public Relations 2

 *Photography 2 only available at the Sandton branch

GRAPHIC DESIGN

ELECTIVE SPECIALISATION

All subjects are compulsory

  • Media Skills 3
  • Digital Media Convergence 2
  • Advertising 2
  • Graphic Design Practice 2
  • Graphic Design Process 2
  • Computer Skills 0 (MS Powerpoint)

ANIMATION

ELECTIVE SPECIALISATION

All subjects are compulsory

  • Media Skills 3
  • Digital Media Convergence 2
  • Animation 2
  • Art/Drawing 2
  • Sound Engineering 1
  • Computer Skills 0 (MS Powerpoint)

YEAR THREE

CHOOSE ONE OF THE FOLLOWING SPECIALISATIONS

 All the subjects within each specialisation are compulsory

ADVERTISING

ELECTIVE SPECIALISATION

  • Advertising 3
  • Media Planning 3
  • Brand Management 3
  • Integrated Marketing & Communications 3
  • Creativity 3
  • Finance in Media 3
  • Entrepreneurship 3
  • Professional Skills 2 

GRAPHIC DESIGN

ELECTIVE SPECIALISATION

  • Graphic Design Process 3
  • Graphic Design Practice 3
  • Advertising 3 (core module only)
  • Entrepreneurship 3
  • Professional Skills 2

ANIMATION

ELECTIVE SPECIALISATION

  • Animation 3
  • Art/Drawing 3
  • Entrepreneurship 3
  • Sound Engineering 2
  • Professional Skills 2

JOURNALISM

ELECTIVE SPECIALISATION

  • Journalism 3
  • Internet journalism 3
  • Sub-Editing 3
  • Photojournalism 3
  • Finance in Media 3
  • Entrepreneurship 3
  • Professional Skills 2

MARKETING

ELECTIVE SPECIALISATION

  • Marketing 3
  • Media Planning 3
  • Brand Management 3
  • Integrated Marketing & Communications 3
  • Creativity 3
  • Finance in Media 3
  • Entrepreneurship 3
  • Professional Skills 2

RADIO

ELECTIVE SPECIALISATION

  • Radio 3
  • Sound Engineering 2
  • Finance in Media 3
  • Entrepreneurship 3
  • Professional Skills 2

PUBLIC RELATIONS

ELECTIVE SPECIALISATION

  • Public Relations 3
  • Media Planning 3
  • Brand Management 3
  • Creativity 3
  • Finance in Media 3
  • Entrepreneurship 3
  • Professional Skills 2

TELEVISION

ELECTIVE SPECIALISATION

  • Television 3
  • Sound Engineering 2
  • Finance in Media 3
  • Entrepreneurship 3
  • Professional Skills 2